Midlands Premier League football club West Bromwich Albion have confirmed Coral as its Official European Betting Partner
Detailing terms the three-year agreement will see the bookmaker’s brand feature on various advertising sites at The Hawthorns, including interview backdrop and pitchside.
Coral will use the partnership to introduce its online and mobile betting service to Albion fans and plan to offer exclusive promotions and prices throughout the season.
In addition, the partnership will see the launch of the ‘Coral Player of the Month Award’. This will be a fan-voted monthly award for the top Albion performer.
Speaking about the new partnership, Coral PR Director Simon Clare said: “We are delighted and honoured to be associating the Coral brand name with a Premier League Club with such history and heritage.
“We are looking forward to showcasing our innovative and engaging betting services to West Bromwich Albion fans and would like to wish the Club the very best for the season ahead.”
Albion Head of Partnerships George Harborne added: “The reintroduction of our Player of the Month initiative is something we have been keen to do for some time. To secure Coral as this partner is a great fit as they look to create positive experiences for our fans, bringing fans closer to the Club.
“We are very pleased to secure a betting partner that has the strength of brand that Coral has and we look forward to working closely with the brand over the next three seasons.”
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