My job demanded taking advantage of people. We discouraged ‘pros’ who knew what they were doing, while tempting ‘mugs’ with free bets before bleeding them dry
At the online betting company I used to work for, we divided the punters into four categories: professionals, whose stakes we would limit as soon as we realised they were good; amateurs, who would win and lose on considered bets; high rollers, who are high net-worth, cash-bleeding individuals to whom we would extend every convenience; and mugs, a group made up of normal people who walk into the bookies and waste their week’s pay.
The ever-expanding online casino industry raked in £4.5bn from punter’s losses last year but the move away from physical betting shops has made employees far more distant from their customers’ plight. Even though we referred to our user base as “members”, it wasn’t a particularly caring club. We never considered or cared about the consequences of our actions.