European mobile gaming operator LeoVegas Ltd has confirmed that it has signed an exclusive LED marketing agreement with Wembley Stadium (Wembley) promotional management firm SSE Arena.
The partnership which will last for the remainder of the calendar year, will see the LeoVegas’ brands promoted throughout LED Screens in and outside of Wembley (capacity- 90,000), during sports and entertainment events.
SSE Arena will support the partnership, by supplying LeoVegas marketing with tickets and prizes to Wembley events.
Shenaly Amin, LeoVegas UK country manager, said: “The iconic venue hosts some of the most in-demand events in the UK and the excitement created by these aligns perfectly with the LeoVegas brand.
“Wembley is an ideal place to expose the LeoVegas brand to new audiences, a key aim since our launch in the UK two years ago.”
The branding agreement with SSE Arena, follows this month’s corporate announcement that the Malta based operator had agreed terms to launch a European sports betting product ‘LeoVegas Sports’ utilising Kambi platform provisions.
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